One person. The whole website.

Phonoscope has run fiber under Houston since the 1950s. When I got there, the website was four HTML pages that looked every year of their age. I rebuilt the public face from a blank Webflow project, and it grew past seventy pages: business services, residential fiber, nine industries, support paths, a blog.

The design was the easy half. The real work was structure. A hospital IT director and a homeowner with a buffering problem land on the same domain, and both need their answer in about two clicks. I wrote the copy, drew the icons in Illustrator, handled the metadata, and set up analytics and the ad accounts on Google and Bing. The blog was mine too, until my role changed.

• Information architecture
• Every page of copy
• Custom icons, drawn in Illustrator
• SEO and metadata
• Analytics and ad setup
• Deploys and upkeep

RuggedEdge makes edge computing devices for hazardous industrial environments, the kind of places where equipment needs certifications before it gets through the gate. They had serious hardware and almost nothing public. I created the logo, the style guide, and the brand assets, then built the whole site in Webflow, reaching for custom code where Webflow ran out of road.

Certification language has to be exact in this world, so the copy stayed close to the engineers. EdgeOne and EdgeTwo needed pages that carry spec detail without losing a buyer. EdgeConnect needed the platform story told straight. I also built the team's AI demos along the way, but that is a different portfolio.

• Logo and style guide
• Brand assets
• Full Webflow build
• Custom code past Webflow's limits
• Copy, SEO, analytics, ads
• Deploys and upkeep

Jobline started as a side project for a nonprofit cause and became a working product. Next.js on Vercel, Postgres underneath, an AI assistant on top. Job seekers could filter listings by the things that actually decide whether a job is possible, fair-chance hiring and night shifts among them.

The site is not online at the moment, but the build earns its place here. Jobs, resources, and resumes ran as separate boards on the Postgres backend, employers got their own pages behind real authentication, and the interface stayed simple enough for a stressed person to use. Idea to deployed product, one pair of hands.

• Product concept
• Interface design
• Next.js build, Postgres backend
• Jobs, resources, and resume boards
• Employer accounts and auth
• AI integration
• Copy, metadata, deployment

Cast Fireplaces is a Houston cast stone company that wanted contact sharing to work the way people actually behave: a QR code on a real card, a clean page on the phone, a contact file that saves in one tap. I built the first version in Webflow, then rebuilt it properly in Next.js on Vercel.

The whole system runs off one JSON file. Add an employee there and the page, the URL, and the downloadable contact card generate themselves. Nobody maintains a dozen near-identical pages by hand, which is the kind of problem I enjoy deleting. I designed the matching physical cards too, so print and screen agree.

• Webflow v1, then Next.js rebuild
• JSON-driven pages and URLs
• Downloadable .vcf contact cards
• Card page design
• Physical QR business cards

Not every job is seventy pages. The Tea Cake Man sells homemade teacakes and cobblers around Houston, and what he needed was simple: a page that feels like the product, says what is on offer, and takes an order without friction. Astro on Netlify, photos of the actual teacakes, a form that goes straight to him.

I wrote the copy to sound like the man himself. Warm, brief, no food-blog throat clearing. This is the project I show people who ask whether I only do big corporate sites. The right size for this client was small, so I built small, and built it well.

• One-page design
• Astro build
• All copy and images
• Order form
• Metadata, deploy, upkeep