One person. The whole website.

Phonoscope has been a Houston business since the 1950s, and has run fiber under the city since the 1980s. Its website did not show that scale. When I arrived, the public site was four aging pages. I rebuilt it into more than seventy pages for home internet, business service, industries, support, and blog posts.

The hard part was making the site work for very different visitors. A hospital IT director, a small-business owner, and a homeowner with buffering problems all land in the same place. I planned the pages, wrote the copy, made custom icons, handled what shows up on Google, connected analytics and ad accounts, and kept the site updated.

• Page plan and navigation
• Full Webflow build
• Every page of copy
• Custom icons, drawn in Illustrator
• What shows up on Google
• Analytics and ad setup
• Launches and upkeep

RuggedEdge makes rugged computers for industrial sites where ordinary electronics cannot go. When I started, the company had the product and the proof, but almost no public brand. I made the logo, style guide, brand assets, and website.

The writing had to be exact without reading like a spec sheet. I stayed close to the engineering details, then turned them into buyer-facing pages for EdgeOne, EdgeTwo, and EdgeConnect. The result felt serious without making the reader work too hard.

• Logo and style guide
• Brand assets
• Webflow build with custom JavaScript
• Product pages and story sections
• Copy, Google listings, analytics, ads
• Launches and upkeep

Jobline started as a nonprofit side project and became a working job site. The point was simple: help people find jobs they could realistically take. A job seeker could filter for fair-chance employers, night shifts, location, and other details that matter more than a generic listing.

The site is not online right now, but it shows I can carry more than a brochure site. I built separate areas for jobs, resources, and resumes. Employers had their own pages and sign-in. The screens stayed plain on purpose, because a person looking for work should not have to figure out the website first.

• Product idea and planning
• Simple screens for job seekers
• Next.js app with Postgres
• Jobs, resources, and resume boards
• Employer pages and sign-in
• Built-in assistant
• Copy, page titles, launch

Cast Fireplaces wanted business cards that worked after the handshake. A person scans a QR code, opens a clean phone page, and saves the contact without typing. I built the first version, then rebuilt it as a faster, easier-to-maintain site.

Behind the scenes, one employee list creates each card page, web address, and downloadable contact file. Add a new employee once and the pieces appear in the right places. No one has to copy the same page twelve times. I also designed the printed cards, so the handoff from paper to phone felt intentional.

• First version, then rebuild
• Next.js site on Vercel
• Employee list that creates card pages
• Downloadable phone contacts
• Card page design
• Physical QR business cards

Not every job is seventy pages. The Tea Cake Man sells homemade teacakes and cobblers around Houston, and the right answer was one page: what he makes, what it costs, how to order, and a form that goes straight to him.

I wrote the page to sound like the person selling the teacakes. Warm, brief, no food-blog throat clearing. This is the project I show people who ask whether I only do big corporate sites. The right size was small, so I kept it small and made it feel cared for.

• One-page design
• Astro site on Netlify
• Copy and image selection
• Order form
• Page titles, launch, upkeep